I'm Rebekah Roy, a London-based fashion stylist and creative director with over 20 years' experience working across campaigns, catwalk shows and editorial projects.

My work sits at the intersection of fashion, storytelling and strategy, shaping visual narratives that feel considered, contemporary and purposeful. Whether I'm leading a large-scale production or working closely with an independent brand, the focus is always the same: clarity, impact and integrity.

The way I work

Styling, for me, is never just about how something looks. It's about what it communicates. Every decision, from silhouette and colour to casting and context, plays a role in the story being told.

I'm known for a calm, collaborative approach in high-pressure environments. I bring clear direction and strong taste, while remaining attentive to nuance, dialogue and detail. The aim is always to create work that feels resolved, not overworked.

Experience & Perspective

Over the course of my career, I've styled 80+ catwalk shows, contributed to global campaigns, and collaborated with brands, designers and organisations across both commercial and independent fashion, including Rolls-Royce, Wella, Kate Spade, Harrods, Virgin, Visa and Harvey Nichols, and artists including Duran Duran, Enya, Billy Idol and Kate Nash.

My work spans campaign storytelling, editorial imagery and live runway productions, allowing me to move fluidly between large-scale productions and emerging creative talent, always with the same level of care and intention.

Retail Consultancy and Training

I work with retailers and brands internationally on consultancy and training, helping teams translate styling expertise into stronger product presentation, staff training and customer experience. This has included work with international retail brands, with recent projects I'm not yet able to share publicly.

Recognition

I've judged the WGSN Global Fashion Awards and served as a panellist at the Drapers Fashion Summit. I sat on the Advisory Committee for The Industry London and the Selection Committee for Fashion Scout's Ones to Watch and Merit Award. I was named to Time Out and the Hospital Club's Culture 100, recognising 100 of the most original and influential people across UK creative and media industries, and I've appeared on Mary Queen of Shops and Britain's Next Top Model.

Teaching & Workshops

Alongside my styling work, I've delivered lectures and workshops at London College of Fashion, Edinburgh College of Art, Central Saint Martins and London College of Style, as well as workshops at Kensington Palace and talks for TEDx and WGSN.

Working Internationally

My work has taken me across the UK and internationally, including projects and workshops in Saudi Arabia, Nigeria, Macedonia, Indonesia, Pakistan, Malaysia and Canada, working with local creative teams to strengthen visual identity and connect with new audiences.

Sustainability

Sustainability is part of how I think about fashion. I founded Bare Fashion, a vegan fashion marketplace, and have worked on sustainability-focused projects including secondhand initiatives for the Salvation Army and styling the Source Catwalk at Source Fashion, the UK's leading sustainable sourcing trade show.

Why clients work with me

Styling, for me, is never just about how something looks. It's about what it communicates. Every decision, from silhouette and colour to casting and context, plays a role in the story being told.

I'm known for a calm, collaborative approach in high-pressure environments. I bring clear direction and strong taste, while remaining attentive to nuance, dialogue and detail. On commercial and advertising jobs, I know how to follow the brief, and bring something to the work that goes beyond the brief, ideas the client didn't know they wanted until they saw them.

When things get intense backstage or on set, I have a knack for shifting the energy in the room, making people feel lighter and more at ease, without losing focus on the job at hand. I stay calm when things go wrong, keep the energy light, and I'm genuinely easy to get along with. Technical skill gets you hired once. How you show up is what gets you asked back.

Get in touch

If you're looking for a stylist who brings experience, clarity and considered taste to a project, get in touch to discuss availability or collaborations.

Rebekah@fashion-stylist.net

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