I’m Rebekah Roy, a London-based fashion stylist and creative director with over 20 years’ experience working across campaigns, catwalk shows and editorial projects.

My work sits at the intersection of fashion, storytelling and strategy — shaping visual narratives that feel considered, contemporary and purposeful. Whether I’m leading a large-scale production or working closely with an independent brand, the focus is always the same: clarity, impact and integrity.

The way I work

Styling, for me, is never just about how something looks. It’s about what it communicates. Every decision — from silhouette and colour to casting and context — plays a role in the story being told.

I’m known for a calm, collaborative approach in high-pressure environments. I bring clear direction and strong taste, while remaining attentive to nuance, dialogue and detail. The aim is always to create work that feels resolved, not overworked.

Experience & perspective

Over the course of my career, I’ve styled 80+ catwalk shows, contributed to global campaigns, and collaborated with brands, designers and organisations across both commercial and independent fashion.

My work spans campaign storytelling, editorial imagery and live runway productions — allowing me to move fluidly between large-scale productions and emerging creative talent, always with the same level of care and intention.

Sustainability, as practice

Alongside my commercial work, I’m recognised as a leading voice in sustainable and ethical fashion.

I’m the founder of Bare Fashion, a vegan fashion platform championing responsible design, and I regularly speak and write on sustainability, creativity and conscious fashion.

For me, sustainability isn’t about perfection or trend-led aesthetics. It’s about integrity, longevity and intelligent choices — applied without compromising style, ambition or impact.

Why clients work with me

Clients come back because they value:

• clear, decisive creative direction

• an editorial eye grounded in experience

• professionalism, organisation and trust

• a process that feels supportive, not chaotic

Whether the project is large or intimate, the intention is the same: to make the work land — visually, emotionally and commerciall.

Based in London, working internationally

I’m based in London and work across the UK and internationally, collaborating with photographers, designers, producers, PR teams and creative agencies.

Get in touch

If my approach resonates, and you’re looking for a stylist who brings experience, clarity and considered taste to a project, I’d love to hear from you.

👉 Get in touch to discuss availability or collaborations.

Video Interviews